JOE’S RUSTY NAIL

Tasks Accomplished

 

  • Designed new business cards
  • Designed new gift certificates
  • Designed new kitchen uniforms

While working part time at Joe’s Rusty Nail, I was asked to help with some small rebranding and redesigning. Knowing I was in school for design, my boss offered me a few projects to get some practice in and to help his business. For him I started with new business cards, which evolved into making new uniforms and gift certificates.

BUSINESS CARD

 

For the business card, I kept it minimal with the use of text, one of the restaurant’s logos, and the restaurant’s signature burgundy color. The logotype uses the old-style typeface, Caslon Antique EF; this look was chosen to give it a sense of the restaurant’s age and to add the old nail illustration. The body text uses Avenir Next, I wanted to use a readable typeface that complimented Caslon. The burgundy color, (Pantone P 17-50 U/Hexcode: 901f46) was scanned from the restaurant’s placemats and outdoor decor.

GIFT CERTIFICATES

 

For the new gift certificates, I wanted to stick to a constant color and typeface scheme like the business cards. I used one of the logotypes, the burgundy color, and Avenir Next again. I added the script typeface Allura to give a friendly message that the restaurant appreciates its customers.

KITCHEN UNIFORMS

 

I created two different designs for the kitchen uniforms, one for general uniforms and one for the spring season.  Instead of sticking with one sans serif typeface, I used the Caslon Antique typeface to make it stand out. The nail illustration was added to keep with the brand. The taglines were used in Avenir to keep with the brand consistency.

Tasks Accomplished

 

  • Designed new business cards
  • Designed new gift certificates
  • Designed new kitchen uniforms

While working part time at Joe’s Rusty Nail, I was asked to help with some small rebranding and redesigning. Knowing I was in school for design, my boss
offered me a few projects to get some practice in and to help his business. For him I started with new business cards, which evolved into making new uniforms and gift certificates.

BUSINESS CARD

 

For the business card, I kept it minimal with the use of text, one of the restaurant’s logos, and the restaurant’s signature burgundy color. The logotype uses the old-style typeface, Caslon Antique EF; this look was chosen to give it a sense of the restaurant’s age and to add the old nail illustration. The body text uses Avenir Next, I wanted to use a readable typeface that complimented Caslon. The burgundy color, (Pantone P 17-50 U/Hexcode: 901f46) was scanned from the restaurant’s placemats and outdoor decor.

GIFT CERTIFICATES

 

For the new gift certificates, I wanted to stick to a constant color and typeface scheme like the business cards. I used one of the logotypes, the burgundy color, and Avenir Next again. I added the script typeface Allura to give a friendly
message that the restaurant appreciates its customers.

KITCHEN UNIFORMS

 

I created two different designs for the kitchen uniforms, one for general uniforms and one for the spring season.  Instead of sticking with one sans serif typeface, I used the Caslon Antique typeface to make it stand out. The nail illustration was added to keep with the brand. The taglines were used in Avenir to keep with the brand consistency.