BLACK WRITERS WEEKEND 2023

 Tasks Accomplished

 

  • Designed advertisements for social media pages
  • Created motion graphics for the event’s social media pages
  • Designed brand materials for the event

While working as an intern and as a contracted designer at AAMBC Inc., I was assigned a number of tasks to help promote their event Black Writers Weekend. My designs included social media ads, motion graphics, signage, and a ‘passport’ for their Lit Crawl event. Below are some of my personal favorite designs as well as ones that were well received by other team members. 

COUNTDOWN MOTION GRAPHICS

 

To help announce BWW23, I created a series of countdown graphics for their social media pages. With this year’s theme being an urban, DIY look, I used some paper textures and tape to give off the cut-and-paste vibe of DIY. I also used the brand fonts which included Permanent Marker, and with that I created an effect to give the appearance of text being written on the paper. 

THE PERFECT WRITING SPACE CAROUSEL

 

To help market BWW23, I created a carousel detailing what the perfect writing space looks like. Using the brand colors of orange, black, and white, I wanted to create a unique contrast with each panel of the carousel. I used the paper tears and tape again to give the images a unique appearance with each slide as well.

TALENT CAROUSEL

 

For the roster of BWW23’s talent, I make cutouts of the talent’s available photos. Using the Permanent Marker font I added each talent’s name below them on a scrap of notebook paper to keep with the DIY theme. 

SCHEDULE CAROUSEL

 

Given the number of events and venues for BWW23, I used the larger format for Instagram posts and created a carousel. I used the brand fonts and colors to give a unique appearance and make the text stand out.

HOW TO WATCH

 

To advertise the virtual events of BWW23, I made a set of graphics to promote the other BWW social media pages. I used the brand fonts and colors, as well as a paper texture to create a unique layout.

LIT CRAWL

 

For BBW23’s Lit Crawl event, I was assigned a number of tasks. I created a set of ads for both web and print use, as well as creating a ‘passport’ for the event itself. For the letter ad, I made a simple text-based graphic giving off the rules of the Lit Crawl. For the passport, I made a textured cover with the brand’s bright orange to stand out when held, and a black and white interior to focus on the locations of the events. The screen ads included the sponsors and event location, as well as a paper tear to make the sponsors stand out. 

SIGNAGE

 

For all the various events at BWW23 I had to make a variety of signs, including a series of cards for speakers. For the box office and check-in areas, I stuck to a consistent minimal theme of text on a textured background. This way the signs are visible from afar and can be read easily throughout the venues. The time signs follow a similar pattern of text and texture, only in a smaller size. The contrast of the black text on the paper texture is to frame the number so the speaker can read more easily.

 Tasks Accomplished

 

  • Designed advertisements for social media pages
  • Created motion graphics for the event’s social media pages
  • Designed brand materials for the event

    While working as an intern and as a contracted designer at AAMBC Inc., I was assigned a number of tasks to help promote their event Black Writers Weekend. My designs included social media ads, motion graphics, signage, and a ‘passport’ for their Lit Crawl event. Below are some of my personal favorite designs as well as ones that were well received by other team members. 

    COUNTDOWN MOTION GRAPHICS

     

    To help announce BWW23, I created a series of countdown graphics for their social media pages. With this year’s theme being an urban, DIY look, I used some paper textures and tape to give off the cut-and-paste vibe of DIY. I also used the brand fonts which included Permanent Marker, and with that I created an effect to give the appearance of text being written on the paper. 

    THE PERFECT WRITING SPACE CAROUSEL

     

    To help market BWW23, I created a carousel detailing what the perfect writing space looks like. Using the brand colors of orange, black, and white, I wanted to create a unique contrast with each panel of the carousel. I used the paper tears and tape again to give the images a unique appearance with each slide as well.

    TALENT CAROUSEL

     

    For the roster of BWW23’s talent, I make cutouts of the talent’s available photos. Using the Permanent Marker font I added each talent’s name below them on a scrap of notebook paper to keep with the DIY theme. 

    SCHEDULE CAROUSEL

     

    Given the number of events and venues for BWW23, I used the larger format for Instagram posts and created a carousel. I used the brand fonts and colors to give a unique appearance and make the text stand out.

    HOW TO WATCH

     

    To advertise the virtual events of BWW23, I made a set of graphics to promote the other BWW social media pages. I used the brand fonts and colors, as well as a paper texture to create a unique layout.

    LIT CRAWL

     

    For BBW23’s Lit Crawl event, I was assigned a number of tasks. I created a set of ads for both web and print use, as well as creating a ‘passport’ for the event itself. For the letter ad, I made a simple text-based graphic giving off the rules of the Lit Crawl. For the passport, I made a textured cover with the brand’s bright orange to stand out when held, and a black and white interior to focus on the locations of the events. The screen ads included the sponsors and event location, as well as a paper tear to make the sponsors stand out. 

    SIGNAGE

     

    For all the various events at BWW23 I had to make a variety of signs, including a series of cards for speakers. For the box office and check-in areas, I stuck to a consistent minimal theme of text on a textured background. This way the signs are visible from afar and can be read easily throughout the venues. The time signs follow a similar pattern of text and texture, only in a smaller size. The contrast of the black text on the paper texture is to frame the number so the speaker can read more easily.